AAP Media Tempo Higher Than BJP And Congress?

As the triangular contest intensifies on the election grounds- Himachal and Gujarat, top sources in the political corridors and analysts have hinted towards an interesting observation that pertains to the media unit's behavior and management of contensting parties. it has been said that AAP's media tempo is leading the race leaving the old rivals- BJP and Congress behind. It has been said that while Congress deeply focused on its Bharat Jodo Campaign and around half of media posts, especially on social media were of the campaign only and focused less on Gujarat. This indicates that Congress plans to play wide influencing shots to minimize BJP's effectiveness. On the other hand, BJP's media unit is somewhat wholeheartedly focused on Gujarat. However, as said it is a triangular contest, the AAP media unit is playing its media cards in a calculated mood aimed towards catering to the on-ground needs and presence rather than focusing on party or agenda-based campaigns on social media, sources say. Top sources say that this strategy of AAP is helping the party to keep its media tempo high which is according to some sources giving tough competition in the media management field to the other two parties.